What is Designs Protection?

Design registration protects the visual appearance of a product, not its function. Think for example everything from containers and product packaging to electronic devices, jewellery, and hardware tools. Design drives consumer choice and the appearance of a product can determine whether a customer chooses one product over another.  Therefore, while these products might be commonplace, their appearance must be appealing to attract customers.   The success of a product may hinge, at least partially, on how it looks and therefore it can be crucial to use designs to protect its specific appearance.

For further information, please download the below documents.

Our People

SENIOR REGISTERED PATENT ATTORNEY (AU & NZ)

Wayne Slater

Head of Trade Marks\Senior Registered Patent & Trade Marks Attorney (AU & NZ)

Matthew Lord

Registered Trade Marks Attorney (AU & NZ)

Michelle Conomos

Special Counsel

Stuart Boyer

Special Counsel

Daniel Rosenthal

Paralegal

Anita Jarvis

Paralegal

Leona Keppell

Paralegal

Natalie Butler